Web Design Case Study
Beauty Salon Platform with a 24/7 AI Employee, Booking System and POS
Lorellin One salon platform with a fully functional AI Employee running operations around the clock
Lorellin One is a complete salon platform that now includes a fully functional AI Employee working 24/7 for the business: handling customer support, taking payments, managing bookings, running back-office operations and contacting customers on the salon's behalf.
A salon website built around the Lorellin One booking platform
Website design by VV Design for Lorellin Hair & Beauty, connecting a managed website with the Lorellin One booking, client management and POS platform.
Lorellin One booking and client management interface
The Lorellin One platform interface, showing salon booking, staff and client management built in-house and connected to the Lorellin website designed by VV Design.
Lorellin One deposit, POS and receipt workflow
A fictional GDPR-safe portfolio visual showing how Lorellin One connects automatic deposit payment links, appointment checkout, payment method selection and printer or email receipt generation.
Full case study
A website rebuilt as a business platform
Lorellin One has grown from a booking-ready salon website into a complete operational platform with a fully functional AI Employee at its centre. It works 24/7 handling customer support, payments, bookings, receipts, rota, opening hours, services, reporting and sales planning, alongside the deposit and POS / till workflows already in place.
Short project summary
VV Design built Lorellin One as a salon website and appointment platform, now extended with a fully functional 24/7 AI Employee that handles customer support, payments, bookings, receipts, staff rota, opening hours, services, reporting and customer outreach on behalf of the salon.
AI Employee, working 24/7
A fully functional AI Employee works for the salon day and night, handling customer support, answering questions about services, prices and availability, and keeping conversations moving without waiting for staff to be free.
Bookings, payments and receipts handled end to end
The AI Employee can take payments, create new bookings, update existing ones, confirm payments and issue receipts, working on live platform data so the calendar and till always agree.
Back-office operations on request
Owners and managers can ask the AI Employee to update services, manage the staff rota and change shop opening hours, with the platform applying those changes everywhere customers and staff see them.
Reports and sales strategy
It analyses business reports and helps plan sales strategy, turning bookings, payments and customer data into clear suggestions the owner can act on.
Customer guidance and outreach
The AI Employee guides customers to the salon location and contacts customers on behalf of the business, for example with reminders, deposit requests and follow-ups.
POS / till checkout for appointments
The platform can surface bookings that are ready to be checked out, helping staff move from appointment management into payment handling without switching systems.
Automatic deposit payment links
When a booking requires a deposit, Lorellin One can automatically email the customer a payment link, helping the salon secure appointments without manual chasing.
Payment method selection
Checkout now includes payment method handling so staff can record how the customer paid as part of the same controlled POS flow.
Automatic receipt generation
Once a checkout is completed, Lorellin One can generate a receipt that is ready for printer output or email delivery, reducing repeated admin and keeping the customer journey tidy.
Website and booking foundation
The public website and booking journey continue to support service discovery, customer confidence and online appointment requests.
Built around salon operations
The system is being shaped around the real salon workflow: appointments, staff actions, customer records, payments and post-appointment communication.
GDPR-aware project visuals
The portfolio visual for this POS update is a fictional interface mockup created for the case study. It does not reuse customer names, dates, receipt numbers, email addresses, prices or other personal data from live screenshots.
Case study summary
- Client
- Lorellin Hair & Beauty
- Industry
- Beauty salon, hair services and appointment-led retail
- Platform
- Lorellin One
- Services delivered
- Salon website, online booking, client management, 24/7 AI Employee, automatic deposit payment links, POS / till tools, receipt generation, staff rota and reporting tools and ongoing platform development
- Key update
- A fully functional AI Employee now works 24/7 for the salon, running day-to-day operations across support, bookings, payments, rota and reporting
Problem
Lorellin needed a salon platform that could go beyond a booking website. The business required a cleaner way to attract customers, manage appointments, request deposits automatically and keep the whole operation running, including outside opening hours, without relying on disconnected tools or constant staff admin.
What VV Design built
VV Design developed Lorellin One as a custom salon platform connecting the website, appointments, client records and back-office tools. The AI Employee works directly inside that platform with the same permissions-controlled access to bookings, payments, services, staff rota, opening hours and reports, so it acts on live data rather than just answering questions. The platform also includes automatic deposit payment link emails, checkout prompts for bookings, payment method capture, receipt generation and practical till controls for salon staff.
Lorellin One platform modules
Project goals
Lorellin needed a salon platform that could go beyond a booking website. The business required a cleaner way to attract customers, manage appointments, request deposits automatically and keep the whole operation running, including outside opening hours, without relying on disconnected tools or constant staff admin.
UX improvements
The latest and biggest step is the Lorellin AI Employee: an always-on assistant that customers can talk to at any time and that staff can instruct in plain language. It answers questions, guides customers to the salon location, takes payments, and creates or updates bookings in real time. Around it, the workflow is built on deposit automation and a dedicated POS / till experience. When a booking needs a deposit, Lorellin One can email the customer a payment link automatically. Later, appointments that are ready to leave can be surfaced for checkout, payment method selection is handled inside the same flow, and receipts can be prepared for print or email without staff re-entering booking details.
SEO improvements
The public website remains structured around salon visibility, service clarity and booking intent, while the operational side supports repeat visits and smoother customer handling after the appointment has taken place.
Technical stack and delivery focus
VV Design developed Lorellin One as a custom salon platform connecting the website, appointments, client records and back-office tools. The AI Employee works directly inside that platform with the same permissions-controlled access to bookings, payments, services, staff rota, opening hours and reports, so it acts on live data rather than just answering questions. The platform also includes automatic deposit payment link emails, checkout prompts for bookings, payment method capture, receipt generation and practical till controls for salon staff.
Business impact
Lorellin now runs on an end-to-end platform with an AI Employee working 24/7: customers can get support, book, pay and be guided to the salon at any hour, while operational work such as confirming payments, issuing receipts, updating services, managing the staff rota and shop opening hours, analysing reports and planning sales strategy is handled or prepared automatically for the owner.
Before and after
Before
The salon had a website, booking foundations and a connected POS, but enquiries, follow-ups, rota changes, reporting and daily admin still depended on staff time and opening hours.
After
Lorellin One now has a fully functional AI Employee working around the clock, handling customer conversations and operational tasks across the platform, so staff can focus on the clients in front of them.
Metrics to add
AI Employee
Works 24/7 on customer support, payments, bookings and back-office operations
Operations covered
Rota, opening hours, services, receipts, payment confirmation, reports and sales planning
Deposit automation
Deposit payment links can be emailed automatically from the booking workflow
Operational flow
Appointments can move from booked or completed status into checkout
Payment handling
Staff can select the payment method as part of the POS workflow
Receipt output
Receipts can be generated for printer-friendly use or email delivery
Platform direction
Website, bookings, deposit links, staff tools and checkout are being consolidated inside Lorellin One
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