Why speed matters for SEO
Fast, stable pages make it easier for search engines to crawl and evaluate the site, especially at scale. Core Web Vitals are not the whole of SEO, but they still influence overall quality signals and user experience.
Why speed matters for conversion
Slow sites feel less trustworthy. On mobile in particular, delays increase drop-off, especially when a user is trying to check services, submit a form or complete a booking.
What businesses should fix first
Oversized images, bloated themes, poor hosting, unnecessary scripts and layout instability are common culprits. Improving those usually matters more than obsessing over tiny technical wins.
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