3D platform · 2026 · Case study
A precast concrete manufacturer's website, rebuilt around its products and now evolving into a 3D configurator
- Bespoke Development
- Product Catalogue
- 3D Configuration
- SEO
- Managed Hosting
- UX
- Custom Software
- Client
- MouldTec
- Industry
- Precast concrete and bespoke mould manufacturing
- Live website
- mouldtec.uk
- Services delivered
- Bespoke website development, product catalogue architecture, technical product data, 3D product configuration and managed hosting
- Platform direction
- Website → product catalogue → technical product system → 3D product builder → quotation workflow
01 Overview
MouldTec originally came to VV Design for a relatively straightforward company website. The first platform was designed and developed from scratch to present the business, its bespoke concrete mould manufacturing, precast capabilities, previous work and customer enquiries.
02 Experience
As we continued working with MouldTec, the project evolved. The more we understood the manufacturing process, product range and way customers specify products, the clearer it became that a conventional company website was no longer enough. What started as a website gradually became a much more sophisticated digital product platform.
03 Search
SEO foundations were built into the original website from the outset, and have carried through every later stage: clean technical structure, crawlable navigation and clearer content as the site grew from general service pages into a full product catalogue.
04 Technology
The platform has moved through several distinct stages: a bespoke website, an online product catalogue, structured technical product data, and now an interactive 3D product builder that is being developed to connect configuration directly to MouldTec's quotation process.
05 Impact
MouldTec now has a platform that reflects how the business actually operates, giving customers a clearer way to browse, understand and eventually configure precast products before requesting a quotation.
Platform evolution
From a bespoke website to a structured product catalogue with a 3D configurator foundation
Product structure
Precast products organised into categories, profiles, sizes and finishes
Next phase
3D product configurator in development, linking configuration to a structured quotation workflow
Ongoing foundations
Managed hosting and SEO carried through every stage of the platform
Before
MouldTec's original requirement was a professional website that explained the business, demonstrated previous work and generated enquiries, built from scratch rather than a template.
After
The platform has grown into a structured online product catalogue, with technical product data and a 3D configurator being built on top of that same foundation, feeding into a clearer quotation workflow.
Where it started: the original bespoke MouldTec website
- 01
Built around the real business
Every stage of the MouldTec platform has followed how the business actually manufactures, sells and quotes precast products, rather than being forced into a fixed template.
- 02
Structured product data
Profiles, dimensions, sizes and finishes are treated as structured data rather than page copy, giving the catalogue room to grow into configuration and quoting.
- 03
SEO carried through every phase
Technical SEO foundations were built into the original website and have carried through the catalogue, the technical product data and the stages still being developed.
- 04
Built to evolve
The platform is designed so each stage, the website, the catalogue, the technical data and the 3D builder, can build on the last rather than being rebuilt from scratch.
Bespoke Website
Built From Scratch
The original requirement was a modern bespoke website presenting MouldTec's precast manufacturing, bespoke moulds, capabilities, previous work and enquiries.
- Bespoke development
- Responsive website
- Company presentation
- Project gallery
- Enquiry generation
- SEO foundations
Product Catalogue
From Services to Products
As the MouldTec product range developed, the website was expanded into a proper online catalogue allowing customers to browse individual precast products rather than relying only on general service pages.
- Catalogue navigation
- Product categories
- Individual product pages
- Product photography
- Related products
- Structured product information
Technical Product Data
Products Became Configurable Data
Each product now requires more than a photograph and description. The catalogue includes technical profiles, dimensions, available sizes, finishes and real-world examples.
- Catalogue image
- Technical measurements
- Real-world installation image
- Dimensions and sizes
- Finishes and profiles
- Specifications
3D Product Builder
Interactive Product Configuration
The next stage is an interactive 3D builder/configurator that is being developed to allow customers to visually configure a product before submitting an enquiry.
- Product profile
- Dimensions and size
- Colour and finish
- Visual appearance
- Product variations
- Project-specific requirements
Quotation Workflow
From Configuration to Manufacturing
The configured product can become part of a structured quotation request, giving MouldTec much clearer technical information before manufacturing discussions begin.
- Discover
- Compare
- Configure
- Request quote
- Manufacture
Built with
- Bespoke web development
- Custom product catalogue architecture
- Technical product data structuring
- 3D product configuration (in development)
- Quotation workflow planning
- Managed hosting
- Technical SEO
- Responsive UI
- UX for technical B2B buyers
Result
MouldTec's platform has grown from a bespoke company website into a structured online product catalogue, with technical product data now forming the foundation for a 3D product configurator and a clearer quotation workflow. The project shows how a website can evolve when it is built around the business rather than treated as a finished, one-off product.
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