Georgie’s Canal Cruises Website and CruiseFlow Platform

Custom website on the client required CMS

The public website was rebuilt on the client’s required CMS with a fully custom theme focused on cruise discovery, mobile browsing, booking confidence, performance and search visibility.

CruiseFlow operational platform

CruiseFlow was built specifically for the business rather than forced around a generic booking tool. It supports scheduled cruises, private hire, parties, events, two boats, seat capacity, odd-number booking logic, staff rota planning and overbooking protection.

• Cruise and event management
• Booking and capacity control
• Customer history
• Staff rota planning
• Staff access levels
• Employee activity logs

Food ordering and kitchen visibility

Meal choices are built directly into the booking process, including included meals, paid extras and allergy information. CruiseFlow turns those choices into kitchen summaries and serving information so staff can see what needs to be prepared and served.

Payments, vouchers and refunds

The platform supports Stripe, vouchers, pay-on-arrival cash and pay-on-arrival card workflows. Mixed payments are also supported, including voucher and card combinations, multiple vouchers on one booking, partial voucher balances and refund handling.

Automated customer communication

Branded automated emails were added across the customer journey, including booking confirmations, reminders and post-cruise messages. The confirmation email uses a classic ticket-inspired layout to make the experience feel more polished and memorable.

Migration and consolidation

A custom migration process helped consolidate historic operational data into the new CruiseFlow structure while preserving important customer, booking and SEO information.

Problem

Georgie’s Canal Cruises is a growing business that had moved beyond a standard website and booking setup. The team needed a stronger digital platform to support bookings, cruise planning, payments, food orders, customer communication, staff access, reporting and the next stage of operational growth.

What VV Design built

VV Design rebuilt the public website on the client’s required CMS with a fully custom theme, then developed CruiseFlow as a bespoke operational platform designed around the way the team works day to day. The platform connects customer bookings, cruise schedules, food preorders, payment records, voucher balances, customer history, staff permissions, automated emails, reporting, hosting and operational logging into one managed system.