When WordPress is the smarter fit
WordPress works well when your team needs to edit content often, publish new pages regularly and manage a marketing-led website without heavy developer involvement.
When a custom website is the stronger option
Custom builds often make more sense when performance, bespoke UX, advanced integrations or long-term flexibility matter more than simple in-house editing.
How small businesses should decide
The right choice usually comes down to content workflow, complexity, budget, growth plans and whether the website is primarily informational, lead-led or system-driven.
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